Tuesday, April 6, 2010

For Keeps Recap - Hallmark's 100th Birthday

The latest issue of For Keeps (March/April 2010) is currently available to members of the Hallmark Keepsake Ornament Club online - here . Yet another really great reason to become a member of the Keepsake club!

If you're not a member, but you're Hooked on Hallmark Ornaments like we are, this week we'll share some of the fun articles found in the publication!


It's Hallmark's 100th Birthday!
Hallmark Cards' 100th anniversary was officially Jan 10, 2010, but Hallmark will be celebrating all year long! Here's how you can join in on the celebration.


  • Visit Hallmark.com's centennial-themed website and enjoy a visit behind the scenes with a video tour of the creative process, an employee blog and learn about significant people and products in Hallmark's history.
  • Look for a beautifully illustrated book, Hallmark: A Century of Caring. This book chronicles the Hall family, as well as others who have helped shape the Hallmark brand. The book is available at Hallmark Gold Crown stores and other participating book sellers. Hallmark employees received personal copies of the book as a gift!


  • This summer you'll find a special collection of greeting cards that feature designs from the Hallmark archives updated with fresh looks and sound! Card images and messages from as early as 1915 will be given makeovers by the Hallmark innovations team. Each card will include information about its original background as well as other fun facts.
  • Birthday cards created by participants in Hallmark's Your Greeting Card Competition will be available online later this year, top-selling cards will also be available in stores.
  • Check out fun videos on YouTube to catch a glimpse of the Hallmark 100th Birthday Cake! and other centennial celebration videos.

  • For Hallmark Keepsake Ornament collectors a commemorative centennial ornament featuring holiday themes will be available in stores beginning in July.

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