Monday, July 12, 2010

Hallmark Packaging Going Green

The 2010 Hallmark Ornament Premiere was last weekend, July 10th and 11th. You may have noticed that something looked a little different while perusing the display of new 2010 Hallmark Keepsake ornaments.

It seems that Hallmark has made a couple of little changes that can make a big change for our environment. The first and most noticable change is that the ornament box size has been reduced. You'll find that the boxes this year are smaller than what most collectors are accustomed to seeing. In general we have found that ornament size hasn't decreased, only the "wiggle" room inside the box.

Here are a couple of nice comparison photos showing the ornaments and boxes of this years ornaments compared to last year's ornaments and boxes. Note again that ornament size is the same, only the extra space inside the box has decreased.
You'll find the second change when you open the box and look inside. Last year there were a handful of ornaments that were wrapped in tissue paper instead of the "normal" bubble wrap or plastic insert. This year when you get your ornaments home you will find that the majority of the 2010 Hallmark Keepsakes feature the tissue paper interior packaging.

Of course tissue paper interior packaging is not new to Keepsakes, during the early 90s most of the ornaments were packaged with tissue paper. Although its almost impossible to get the ornament wrapped back up to its original state, paper (especially recycled) is much kinder on the environment than plastic.

What are your thoughts on the new packaging? We'd love to hear your opinions.

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