The first events helds August 7, 14 and 21st each reported similar stories. Lines formed hours before the store opening and the Armoire sold out within the first hour of the event. We have heard that hosting stores have had the option to purchase 290 of the Armoires for the events, some stores did not buy their full allocations. It has been reported that the Bloomington, IL signing offered 390 Armoires, but there were still collectors who were turned away empty handed.
(Click here for info at http://www.hookedonhallmark.com/ on the 2010 Santa's Armoire)