Wednesday, February 15, 2012

Final Year For Barbie and Fisher-Price Hallmark Keepsakes

  We have heard that 2012 will be the final year for Barbie and Fisher-Price Hallmark Keepsake Ornaments. Due to changes in Mattel's business and licensing strategies, Hallmark and Mattel are no longer able to continue their relationship. As a result, 2012 is the last year that Hallmark will offer the Mattel properties; most notably Barbie and Fisher-Price.
  In the 2012 Hallmark Ornament Dreambook (mailing mid-March) you will find that the two Barbie series (Celebration Barbie and Barbie, Nostalgia) are both marked as Final in Series. There will be a total of twelve Barbie Keepsake ornaments available in the 2012 Hallmark Keepsake line - some of them include:
  • 2012 Celebration Barbie #13 and FINAL
  • 2012 Barbie (Nostalgia) #25 Matinee
  • 2012 KOC Porcelain Barbie - Stunning in the Spotlight
  • Student Teacher Barbie
  • Tweed Indeed Barbie
  • Provencale Barbie, Fashion Model Collection
  • Ballerina Barbie
  • Barbie Shoe Chandelier

The Final Fisher-Price Keepsake ornaments available in 2012 will be
  • Corn Popper
  • Two Tune TV
 Hallmark Keepsakes introduced Barbie to the Keepsake line in 1994. She will be greatly missed by many Keepsake ornament collectors. The Fisher-Price properties were only recently added to the Keepsake line in 2007 - that year's ornament line included a See N Say, Chatty Cathy, Hot Wheels Rodger Dodger and the Rock Em Sock Em Robots - all Mattel properties. In 2008 the Play Family Farm was the "HOT" ornament. Just like the real-life toy, when you open the barn door you can hear the cow moo.

 
 As collectors we are very sorry to see Barbie, Fisher-Price, Hot Wheels and the other Mattel properties leave the Keepsake line; they will certainly be missed by many.

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