Monday, January 19, 2015

Welcome Back Barbie

Hallmark and Mattel have announced a new licensing agreement that will bring Barbie back to the Hallmark Keepsake line in 2015. This new contract will allow Hallmark to create and distribute holiday ornaments and plush  products in the U.S. and Canada. In addition to Hallmark Gold Crown exclusives, some items will be offered through multiple retail channels.
Hallmark will offer two "Bonus Packs" in July that will feature the Hallmark Keepsake versions of the 2013 and 2014 Holiday Barbie dolls. (Serious Barbie collectors will want to have both the Carlton Heirloom ornaments from 2013 and 2014 in addition to the Hallmark Bonus Pack set.)
The Bonus Packs will be offered in both Caucasian and African American, as seen below.
Celebration Barbie Set
Ornaments depict the 2013 and 2014 Holiday Barbie Dolls
4000QXI2787 - View Item

Celebration Barbie Set - African AmericanOrnaments depict the 2013 and 2014 Holiday Barbie Dolls
4000QXI2789 - View Item
Keep an eye on our blog and our Facebook page to see more 2015 ornaments as we add them to the Hooked on Ornaments database.

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